EKJ Valeting & Detailing Privacy Policy
(Last Updated: August 13, 2025)
1. Introduction
EKJ Valeting & Detailing ("we," "us," or "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect the personal information you provide to us when you use our website, https://ekj-valetingdetailing.co.uk/, enquire about our services, or book our specialist studio-based car and motorcycle detailing services.
We are the data controller responsible for your personal data. Our contact details for privacy-related queries are provided at the end of this policy. Your access to and use of our Website and services is conditional upon your acceptance of and compliance with this Privacy Policy. By using our services or providing us with your information, you agree to the practices described in this policy.
2. What Information We Collect
We may collect the following types of personal information:
-
Contact Information: Your name, email address, phone number, and address (for billing purposes).
-
Service Details: Information about your vehicle (make, model, year), the specific service package you're interested in, and any other requirements needed for quoting.
-
Enquiry Information: Any information you provide when you contact us via our website form, email, or phone, including the content of your message.
-
Booking Information: Dates and times of requested or confirmed appointments.
-
Website Usage Information: Basic information collected via cookies and analytics tools, such as pages visited, time spent on site, and approximate location (IP address).
3. How We Collect Information
We collect information directly from you when you:
-
Fill out the consultation form on our website.
-
Contact us directly via email, phone, or WhatsApp.
-
Provide details during the booking process.
-
Interact with our website (basic usage data via cookies).
4. How We Use Your Information (Purpose & Legal Basis)
We use your personal information for the following purposes, based on specific legal grounds under UK GDPR:
-
To Provide Quotes/Information: To assess your needs and provide accurate pricing or information about our services. (Legal Basis: Performance of a contract / Taking steps prior to entering a contract).
-
To Schedule Bookings: To arrange and confirm your appointment. (Legal Basis: Performance of a contract).
-
To Provide Services: To carry out the agreed detailing service. (Legal Basis: Performance of a contract).
-
To Communicate With You: To respond to enquiries, send confirmations/reminders, and provide service updates. (Legal Basis: Performance of a contract / Legitimate interests – providing good customer service).
-
To Process Payments: To manage payments for deposits and services rendered. (Legal Basis: Performance of a contract).
-
To Improve Our Services: Using website analytics and feedback to understand how visitors use our site and identify areas for improvement. (Legal Basis: Legitimate interests – business improvement / Consent for non-essential cookies).
-
To Comply with Legal Obligations: If required by law or regulatory bodies. (Legal Basis: Legal obligation).
We do not currently use your information for direct marketing emails or promotions. If this changes, we will seek your explicit consent beforehand.
5. Data Sharing
EKJ Valeting & Detailing respects your privacy. We do not sell or rent your personal information to third parties. We may share your data with trusted third-party service providers who assist us in operating our business, such as website hosting and analytics services. We only share the minimum information required and ensure these providers have appropriate data protection measures in place.
6. Data Security & 7. Data Retention
We implement appropriate security measures to protect your personal information. Client service records, including booking and invoice information, will be retained for 7 years to comply with legal and tax obligations. After this period, your data will be securely deleted.
8. Your Data Protection Rights (Under UK GDPR)
You have several rights regarding your personal data, including the right of access, rectification, and erasure. To exercise any of these rights, please contact us using the details below.
9. Cookies
Our website uses cookies. For detailed information about the specific cookies we use and how you can manage them, please see our separate Cookie Policy: https://ekj-valetingdetailing.co.uk/cookie-policy
10. How to Contact Us
If you have questions about this policy or how we handle your data, please contact Kyle Atkins at:
-
Phone / WhatsApp: 07888 667784 / 0151 374 1038
You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO) (www.ico.org.uk).
I